PROFESSIONAL ETHICS: We understand that the creation of value in a sustainable manner requires an ethical behaviour based on honesty, transparency, integrity, professional secrecy and loyalty to our customers and suppliers.
All members of our Company must respect and guide us by these principles internally for the exercise of our professional activities and daily obligations.
INNOVATIVE AND OF CONSTANT IMPROVEMENT SPIRIT: To achieve the continuity of the Company over time, we cannot settle for what we have. We need to constantly improve with new technologies, training of staff, optimization of processes and each of the members of the company as the best professional.
QUALITY: Search for excellence in our Products and services (oriented by the balance between quality, functionality and cost)
TEAM: A firm and decided commitment for young people, providing them with the necessary training for their professional development, since they are the future of the Company.
TEAM SPIRIT AND TEAM WORK: The objectives of the Company are a success of all. Communication, solidarity, sharing and disseminating knowledge, joining efforts and talents, companionship and teamwork are essential values to achieve our goals. Therefore, we will always put the interest of the common, collective and global good of the company in front of the individual.
THE CULTURE OF EFFORT: The capacities and abilities are given, the effort is what allows us to maximize the human potential that we all carry within.
To achieve objectives and goals as ambitious as those of our Company, talent is as essential as this culture of effort.
STRATEGY: Constant search of new materials, products, processes and automated services for the development and innovation of high-level technological healthcare products in the dental sector.
Differentiation of the competition through having quality products and offering the customer new alternatives and optimal services adapted to their needs.
Be a reference in the dental medical sector through a strategy of incremental and radical innovation of products, services and processes.
Know the evolution of the environment through Technological Surveillance: the evolution of the market, technical, political, economic and social aspects.
Employ the Competitive Intelligence to reduce the risk in decision-making and improve the information available by the organization both quantitatively and qualitatively.
Culture of innovation that encourages the participation and motivation of the workers, through a collaborative environment and continuous training.
Continue being rigorous in the fulfillment of the professional ethic and respect for the environment.